KeyBar
WooCommerce to Shopify replatform and full 2026 redesign for the original EDC key organizer.
Websites designed, built, and run by one person who gives a damn.
Mostly outdoor brands ... coolers, game calls, sonar, shotguns, tree stands. Some concrete, one golf club. Fifteen years, out of River Falls, WI.
- Years building
- 15+
- Sites shipped
- 125+
- Years with the first client
- 12
- Outdoor brands
- 90%
Selected work
Superior Precast
Statamic rebuild for a Cable, WI precast concrete manufacturer, paired with new product photography and automated billing.
GoBoat
Shopify Plus storefront for an inflatable boat brand ... took over a working store and removed what was quietly costing them money.
Frigid Rigid
Squarespace to Shopify replatform for a fiberglass cooler maker, with a fully 3D-rendered product catalog.
FishArmor USA
Shopify storefront for ice-fishing sonar shuttles, with a dealer locator, product comparison, and separate wholesale and military pricing tiers.
Retay USA
WordPress/Bricks storefront for Retay firearms US importer, run on a rigorous staged deploy pipeline.
Who you get
I spent seven years in college specifically not learning how to do this.
Product design, then industrial design, then a multimedia degree I spent telling advisors I was not going to build websites with. Then every interviewer who read my resume asked if I built websites. Eventually I ran out of no ... and about 125 sites later, roughly ninety percent of them for outdoor brands, here we are.
Same person, a year later
No account managers, no hand-offs between departments, no ticket queue. Shopify, WordPress, or Statamic ... when something breaks you email the person who built it, and that is who answers.
Tell me what you're building